Here’s why every business needs a mobile application

You might be wondering having a website and some social pages is all your business needs.

But, there is something more to it!

What if we told you some amazing benefits of mobile application and how you can use it to enhance your business?

Mobile applications are in fashion lately and for all the right reasons. Today, we are going to look at some benefits of a mobile app for business.

Considering the fact that your customers are on the mobile “all the time” makes it even important for you to have a mobile application.

Infact, stats reveal that 80% of people check their mobile phones first thing in the morning.

The curiosity to get the updates and to know what is going in the world has got the better of us.

Now, let us see the benfits of a mobile application for business.

  1. Acts as a sales booster:

One of the biggest benefits of mobile app for business is that it acts as a sales booster. It provides more visibility and hence more ROI. But to understand it better, let us look at some interesting facts.

Image result for sales boost gif

  • Domino’s pizza grew its sales by 28% after launching its app
  • Zara experienced a 60% rise in sales after having a mobile app for business.

Are these enough to make you realize the benefits of a mobile app for business?

A mobile application is more than just spending more business funds. It yields great outcomes and is surely a boon for your business.

An app can easily boost your sales from anywhere between 20-60%.

2. Re-targeting:

Re-targeting is a cookie-based technology that silently and anonymously follows your audience on the web. This is done through Javascript code.

  • It is known that only 2% of the visitors make a purchase when they first visit.

What remarketing does is – it brings your customers back after they have left your site. Here is how remarketing or retargeting works:

Having a mobile application is crucial for remarketing. Here is how a mobile application helps you:

  • Utilizing geolocation to invite customers when they pass your store
  • Analyzing buyer behavior and utilizing the same
  • Reminding them of the unfinished actions and persuading to do the same

Also, this is the biggest benefit of a mobile app for business. You should really think of opting for a mobile app.

3. Make your personalization game strong

As technology is thriving to get bigger every day, businesses are thriving to give a personal touch to them.

By having a mobile app for your business, you can take the shopping experience to the next level.

An app for business can save the customer’s settings, wish list, cart, etc. and even show them the recommended products based on their search history.

This makes the customer feel more special and have a pleasurable shopping experience.

This is not only great to make them retain with your brand but also build strong and healthy relations with them.

Also, it is proven that customers who feel good with a brand are more likely to stick to them.

4. Brand loyalty:

As we said in the previous point that customers who feel good with a brand are more likely to sustain.

Now, this adds to the benefit of having a mobile app for business. Not only do you get to personalize your customer experience, but you also get to enhances brand loyalty as well.

A mobile app for business yields these results:

  • Engage customer
  • Leverage royalty programs and rewards
  • Churn conversions
  • Implement discounts

And much more. With a mobile app for your business, you can do much more. It builds your brand image and sends a message to the customers signaling that you are a loyal brand and that you care about them.

5. Enhance visibility:

You saw this point coming, didn’t you?

This is the biggest benefit of a mobile app for business.

It enhances your visibility and makes finding customers easier. Also, it even makes the omnichannel marketing smoother and better for your customers.  

Not only do you get an edge over your competitors, having a mobile app for your business lets you better connect with your audience.

Also, by optimizing your application on the app stores, you can easily amp up your visibility.

There are various factors and metrics you need to implement in your mobile application so that it shines on the application store and gets you more visibility.

You can even use social media to gain more visibility and boost your mobile application over there.

6. Drives more conversions

All the information above backs this point up. Mobile applications are benefiting businesses tremendously and are helping them gain more conversions.

This is a big benefit of having a mobile app for business. Mobile apps facilitate easy navigation and increase conversion rate. Mobile applications are going to be the future of businesses online.

They are sure to boost sales and increase business ROI.

7. Understand your consumers

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Now you would argue that you already do that. Agreed, every business’s prior focus is on the consumer experience and knowing what they want.

But, app analytics give you a deeper knowledge of your user’s behavior.

This helps you to locate the loopholes and cover them. This not only helps you to get repetitive sales but get more loyal consumers.

Can it get any better?

Though there are numerous benefits of mobile app for business, these are some of the most prominent ones.

Hope you got the gist of the matter and for any further query, remember we are just a call away!

Also, do not forget to leave a comment below, letting us know what you think about having a mobile application for business.

Also, if you want a great mobile app for your business, do not hesitate to call us and get more information.

7 COMMON MISTAKES THAT COULD AFFECT YOUR ANDROID APP’S PERFORMANCE

From juggling to making an appropriate mobile application to make sure it’s compatible across several devices. Android developers may end up making some innocent mistakes, and those mistakes hamper the Android app performance. So we decided to look at these mistakes closely and get the desired solutions for them.

HOW TO IMPROVE ANDROID APP PERFORMANCE

After readout this Blog,  you would know how to enhance the performance of mobile applications. Also, the mistakes developers could be making and how to overcome them.

1. Not testing mobile applications:

This seems to be the biggest mistake that android application developers make. And, this hampers the Android app performance. Developers surely need to spend some time testing mobile applications across various devices.

Example: tablets, smartphones, etc. Not testing leads to the emergence of too many bugs when you deploy it on the Google Play. So, to always remain on the safe side and enhance android app performance, you need to keep this point in mind.

2. Set minimum supporting versions:

When your application supports older versions, it not only gets cumbersome to code but often leads to bugs. You should always support recently installed versions. Some of the recent versions include Nougat, jelly bean, etc.

This way, you can not only limit the coding time but also improve Android app performance. You should try and keep up with the latest Android operating system and not spare extra time to write code for each previous versions.

This way, you will notice that you save more time and exercise to enhance Android app performance.

3. Using too much of the mobile’s battery:

This is yet another mistake that affects Android app performance. Most mobile phone’s battery lasts for half a day, and in some cases, the entire day.

But downloading too many applications can cause the battery to drain much faster than usual. Mobile apps tend to run too many processes in the background that drain the battery. This not only hampers the android application performance but also users eventually delete the application.

Now that is bad news!

But, there is a way to rectify this and improve Android app performance. Here’s the solution:

  • Do not let the application run process in the background (even when the phone is idle)
  • Do not use data resource and network when not required
  • Close processes when the phone is idle
  • Analyze memory and usage

4. Apps that are not optimized for low-bandwidth:

optimized for low-bandwidth

Often times, developers overlook users with low-bandwidth. And this leads to drooping android app performance.

Though there are users with high-bandwidth, this is not usually the case. And in most cases, images in the mobile applications take too much time to load and users with low bandwidth have to suffer.

For this, you can optimize images for users with low-bandwidth and limit using images. Also, keep in mind the size of images for android apps. This way, developers can easily improve Android app performance.

5.  Not keeping up after the app is developed:

This is a big mistake and can hamper an android app performance. Updating the app regularly to check its performance is the best practice. Also, this makes sure that the application is bug-free and is on the latest version.

6. Not optimizing UI elements:

Though it is a difficult shift if a developer has been working on the websites for a while.

But it is essential to optimize the UI elements that play a crucial role in deciding an android app performance.

optimizing UI elements

The UI component on an android application should be easy to use. That is to say, the icons should be large and such that the user can use them easily on mobile applications.

7.  Looking at it as a downsized website:

The mobile applications are way more different than websites. They are not the downside of the website, the content, image and UI elements have a special space (and should have) on the app so as to enhance user experience. This also enhances your android app performance.

So these were some of the tips on how to improve Android app performance and enhance the same. Also, these are some mistakes we completely refrain from and the rules we abide by.

We make sure to not make these mistakes so that to enhance Android app performance and give you impeccable mobile application. Contact us for more queries regarding mobile application development.